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Masters in Business: Kara Swisher Discusses the Tech Industry →

Kara Swisher has been a fixture of the technology world for as long as personal computing journalism has existed. Kara’s thoughtful but bombastic style has helped the world dig into some of the thorniest problems presented by modern technology companies and products. Here, Kara is interviewed by Barry Ritholz about her career in consumer technology journalism and picks her brain on the issues of the day.

Much of “blunt” journalistic style can be in the shock-and-awe factor, but Kara doesn’t fall for this gambit, at least in this conversation. She’s straight-forward and is well-reasoned in her opinions, predictions, and telling of history. I don’t usually read Kara’s work, but this conversation makes me think I have really been missing a crucial voice in the industry.